Stopping Gift Card Scams: A Guide for Maryland Retailers
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If you're selling gift cards in Maryland, there are some important changes coming for retailers that you need to know. A new law (Senate Bill 760 (2024 session)) is being rolled out to help protect consumers from gift card scams.
What's Changing and When
For sellers of Open Loop Gift Cards (usable at multiple merchants):
- You must comply by June 1, 2025
For sellers of Closed Loop Gift Cards (usable at a single merchant or related merchants):
Your Three Main Responsibilities
1. Secure Packaging Required
Gift cards must be sold in secure packaging that:
- Is sealed in a manner that would show if it has been tampered with; and
- Conceals all numeric codes specific to activation or redemption.
2. Display the Warning Notice
You'll need to prominently display the official warning notice:
- In physical stores: Place it near your gift card displays or at checkout
- For online sales: Show it on your gift card page or during checkout
The notice warns customers that gift cards:
- Are often requested in scams
- Can't be used to pay debts, taxes, or legal fees
- Should be reported to authorities if fraud is suspected
3. Train Your Team
All employees who regularly handle gift card sales must be trained on:
- Spotting potential gift card fraud
- Following proper response procedures
Need Help?
The Consumer Protection Division has created everything you need:
Questions? We're here to help!
For legal definitions of gift card types, see Commercial Law §14-4601.